This question tests whether you’ve done any
homework about the firm. If you haven’t,
you lose. If you have, you win big.
ANSWER: This question is your opportunity to hit the
ball out of the park, thanks to the in-depth research you should do before any
interview.
Best sources
for researching your target company:
annual reports, the corporate newsletter, contacts you know at the
company or its suppliers, advertisements, articles about the company in the
trade press.
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